Ready Set Reels: Instagram Algorithms Push for Trendy Content
Tired of scrolling past boring pictures on Instagram? In 2021, Instagram algorithms have pushed users to engage more with their audience by creating Instagram Reels in order to bring more traffic to their page rather than just posting pictures on their feed. I predict that this change will lead to brands putting more effort into their video content by staying up to date with the latest trends rather than posting static content on their page. In the world of social media, content has been more alive than ever thanks to the leading sensation TikTok taking over popular trends. Why should social media marketers and brands focus more on Instagram Reels one might ask?
Instagram will always give their latest features (such as Instagram Reels) a helping hand to help drive adoption, so it’s a good idea to jump on the latest trends and take advantage of this extra boost. -Later Media
Popular clothing brands such as SHEIN take advantage of Instagram Reels by literally hoping on the TikTok trend of showcasing their latest products. (click here to watch: https://www.instagram.com/reel/CMClMw_nlMU/ ). This short video features a girl creating clips of her changing into a different outfit with each hop. Fun, trendy, and a great way to keep their Instagram on top of the algorithm, SHEIN is starting to focus more of their content on Instagram Reels rather than just posting pictures.
If the algorithm can put your Reels content in front of the right audience and your content attracts the audience that you as a marketer want to attract, Reels offers a huge opportunity. -Social Media Examiner
Beauty brands such as Sephora are also taking advantage of Instagram Reels by uploading daily videos of makeup tutorials, skincare routines, recommended products, and fun content full of fashion and celebrity looks. In fact, they even have celebrity features on their Instagram Reels with hot sensations such as Selena Gomez.
From makeup, clothing, home improvement, to even supermarkets, brands on Instagram are uploading more video content highlighting their business while also staying on top of the latest trends. I predict that the days of brands solely posting just pictures on their feed are quickly coming to an end as business’s utilize Instagram’s new algorithm. Why is this such a breakthrough? Simply because Instagram was created to share photographs, unlike apps like TikTok or even Vine. How is Instagram trying to differentiate themselves from TikTok? Instagram has announced that they will no longer support videos that upload reused TikTok videos, so social media marketers do need to make sure their content is created using Instagram’s tools.
Instagram’s newest guidance for creators makes one thing clear: the platform wants people to stop posting recycled TikToks to Reels. -The Verge
It is quite simple, to become one with social media trends in today’s age it is at upmost importance to create short videos for Instagram Reels in order to bring in more traffic on your page. Reels are the new picture, and social media marketers are going to realize within this next coming year that their focus needs to be on pleasing the new Instagram algorithm. Reels seem to get shared across more curator pages and are Instagram’s primary concern going into 2021